A brand isn’t simply what you write. You can’t say your brand is paranormal romance or police procedurals or erotic romance fiction. That’s a description of the genre you write. A brand communicates your self and your work to readers.
So don’t think about a description. Instead, think about evoking emotion from your readers. Your personal brand might be that you write “Love stories from the heartland” or “Spicy fiction hot enough to melt the fillings in your teeth” or “Gritty stories of urban crime and tainted souls.” Something that personifies your style and voice…
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