Entries from March 2007 ↓
March 11th, 2007 — Press Kits
Don’t forget to make your press kit available online! The press doesn’t want to search through endless cutesy pages of stuff to find what they need. Everything in your press kit should be available on one page in your “press room,” ready to print or download.
Also, I’ve heard from a marketing presenter, the press room page of your website will consistently be the most trafficked part of your site. I’ll keep an eye on my sitemeter and see if that turns out to be true, but it makes sense. I always click on the link for the press, just because it makes me feel special. (Take that, press. I can see everything you can see.)
March 11th, 2007 — Reviews
I recommend you read a few reviews written by the reviewer before offering up your book (perhaps as a sacrificial lamb). You want to be sure the reviewer is both honest and polite, and appears to have actually read the book. It’s very exciting to read a review of your book where the reviewer really gets it and refers to your characters like they’re real people. That’s what you hope for in every review…
Read the article! (You have to join Karen’s Yahoo! group first.)
March 11th, 2007 — Newsletters and Loops
Newsletters can be excellent promotional tools for an author, depending on how they’re done. If you want to create a newsletter of your own, you’ll need to determine its objective…
Read the article! (You have to join Karen’s Yahoo! group first.)
Don’t forget to make your press kit available online! The press doesn’t want to search through endless cutesy pages of stuff to find what they need. Everything in your press kit should be available on one page in your “press room,” ready to print or download.
