1. Look at your analytics.
If you don’t have analytics installed on your website/blog, you’re doin’ it wrong! Get some Google Analytics or StatCounter, or whatever floats your boat– just get something! Then look at your data and make decisions on what to add and take out of your site, what to do to make your site easier, and where to try to get links, all based on your analytics data.
2. Research social media.
I’m not saying social media is necessarily the right thing for you to jump into, but you can’t deny that social media is the thing right now. You at least need to know what’s out there, how other authors are using it, and what might be the potential benefits for you. Then if you decide that it’s not worth it to dive into Twitter or Facebook, you will be making an informed decision.
3. Learn something new.
Marketing, and online marketing especially, is an ever-changing expertise. You won’t have any trouble finding a topic to learn more about. Make it a goal (and a regular habit) to learn something new about marketing.
4. Try something crazy.
Go waaaaay outside the box and do something really new and different. Put up a free read. Get a guest blogger. Share some photos. Anything, as long as it’s something you’ve never done before. It’s ok to try because you’re looking at your data, and if your idea bombs, you’ll know– and you might surprise yourself with a great result!
5. Make friends with someone who’s not an author.
Have lunch with a web designer. Chat with a developer. Find an analytics guru and buy them coffee. The people around you are your best resource for marketing ideas.
Do you have any new marketing goals for 2010? I’d love to hear what they are! Please share in the comments.